Agile Directing - Johda ketterästi

Creating and capturing value from innovation

Monday 7/27/15 time 8:54 PM

Innovation is said to be absolutely necessary for growth, profitability, and competitive advantage. Becoming more innovative has become a mantra. Yet, this advice is not enough. The challenge is not just creating value from innovation, but capturing that value as well. However, so often the second mouse gets the cheese. Doesn’t it indicate that we should imitate rather than innovate?

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Leave a comment. Keywords: Innovation, management, strategy, innovaatio, johtaminen, strategia,